Wednesday, January 16, 2008

Old media still doesn't get it

Looks like the verdict is in, and the public trusts the mainstream media 1/3 less than it did last year at this time.

It's worse than that, though; last year only 27% said they trusted the media.

Now it's below 20% and dropping like a rock.

How do you suppose these huge multibillion dollar companies are going to remain huge multibillion dollar companies when the public has nothing but contempt for the product they tout?

In spite of this clear trend, few if any major media people are figuring it out; The NYT is the exception that proves the rule, having recently hired Bill Kristol as a columnist.

The staff is practically jumping out the windows in despair, needless to say. Which would probably ALSO help the New York Times.

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